Social media’s growing impact grasps almost every aspect of our daily lives – from work to politics to food and more! Because of this strong connection with our everyday life, using social media to market your product or business is paramount. Social media marketing, which is a form of marketing targeted to social media platforms, is a marketing tool used to connect businesses with followers, clients, leads, and partners. With over 76% of U.S. adults using the internet to engage on social media platforms, a solid social media plan needs to be high on your to-do list.
As a business owner, it’s important to understand that social media marketing isn’t just about Facebook, LinkedIn, Twitter, and Instagram – there are more ways to engage with your target audience and create lasting business relationships. You don’t want people to just find your business when Googling your business name specifically, but you want to be found when people are searching for help within your industry. Search Engine Optimization (“SEO”) is a great way to obtain customers by getting your business discovered during organic search engine inquiries.
As a business owner, it’s important to understand that social media marketing isn’t just about Facebook, LinkedIn, Twitter, and Instagram – there are more ways to engage with your target audience and create lasting business relationships.
Whether or not you’re part of the conversation, buyers are sharing the experiences they have with your company online – making it all the more important for you to engage with your customers in a more meaningful way. Social media marketing engages your target audience from inception to retention. If you want to have a successful product or business, you need to be where the customers are – and that’s on social media!